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A Marketing Manager Is Considering the Following Advertising Media to Promote

Question 24

Essay

A marketing manager is considering the following advertising media to promote a new
product.
A marketing manager is considering the following advertising media to promote a new product. The marketing manager has established the following goals and weights: Goal 1: Reach at least 500,000 individuals;Weight 40. Goal 2: Limit the total spending to $150,000;Weight 60. Formulate and solve this goal programming problem.
The marketing manager has established the following goals and weights:
Goal 1: Reach at least 500,000 individuals;Weight 40.
Goal 2: Limit the total spending to $150,000;Weight 60.
Formulate and solve this goal programming problem.

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