Rolex, a Maker of Expensive, High-Quality Watches That Convey Status

Multiple Choice

Rolex, a maker of expensive, high-quality watches that convey status and luxury, follows a differentiation strategy. Therefore, an important goal of its human resource strategy will likely be to

A) focus employee training on cost reduction efforts.
B) hire workers who are flexible and can perform a variety of tasks.
C) keep the size of the workforce small to increase efficiency.
D) retrench using layoffs and terminations.
E) provide minimal compensation and benefits.