Which of the Following Was Discovered in Caplowitz's Landmark 1960

Multiple Choice

Which of the following was discovered in Caplowitz's landmark 1960 study in New York City?

A) Middle class consumers are much more likely to be cheated by retailers than poor consumers
B) Poor consumers pay more for the same or inferior products than do middle class consumers
C) Retailers market higher quality goods in poor neighborhoods because they know the poor pay more
D) Middle class consumers get inferior goods from retailers because they pay less than the poor