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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    An Advertisement Designed to Convince Viewers That If They Do
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An Advertisement Designed to Convince Viewers That If They Do

Question 173

Question 173

True/False

An advertisement designed to convince viewers that if they do not use a particular brand of deodorant, they will be social outcasts is stressing the severity of a negative consequence in a fear appeal.

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