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    Business
  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    The Cognitive Impression Made on Viewers of a Sexually-Oriented Ad
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The Cognitive Impression Made on Viewers of a Sexually-Oriented Ad

Question 6

Question 6

True/False

The cognitive impression made on viewers of a sexually-oriented ad depends on whether the viewer feels the advertisement is pleasant or offensive.

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