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    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
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    The Sequence Which Matches the Typical Steps in the Hierarchy
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The Sequence Which Matches the Typical Steps in the Hierarchy

Question 55

Question 55

Multiple Choice

The sequence which matches the typical steps in the hierarchy of effects model is:


A) cognitive-affective-conative
B) affective-conative-cognitive
C) liking-decision-discovery
D) discovery-liking-decision

Correct Answer:

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