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    Integrated Advertising Promotion
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    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    A Means-Ends Chain Is the Basis for The
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A Means-Ends Chain Is the Basis for The

Question 179

Question 179

Multiple Choice

A means-ends chain is the basis for the:


A) hierarchy of effects model
B) MECCAS model
C) visual and verbal cue consistency approach
D) components of attitudes

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