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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    Clothing, Perfume, and Cologne Have Sexual Connotations, So They Are
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Clothing, Perfume, and Cologne Have Sexual Connotations, So They Are

Question 167

Question 167

Multiple Choice

Clothing, perfume, and cologne have sexual connotations, so they are more likely to be advertised using:


A) rational appeals
B) subliminal approaches
C) sexual suggestiveness
D) scarcity appeals

Correct Answer:

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