Multiple Choice
Ads that were rated as highly controversial in terms of sexual content by both males and females:
A) were also rated as most interesting.
B) had the lowest level of brand recall.
C) were the best at relaying product information.
D) produced the best results.
Correct Answer:

Verified
Correct Answer:
Verified
Q33: What are the advantages and disadvantages of
Q34: Emotional appeals are popular because:<br>A)they are better
Q35: The three categories of message strategies are
Q36: Of the following types of celebrity endorsements,
Q37: The appeal that has proven to be
Q39: The preemptive cognitive message strategy is a(n):<br>A)claim
Q40: Subliminal sexual messages are:<br>A)almost always ignored by
Q41: One reason for using typical persons as
Q42: Of the following executional frameworks, which is
Q43: A cognitive message strategy:<br>A)invokes feelings or emotions