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    Integrated Advertising Promotion
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    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
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    In the Behavioral Response Model,what Two Elements Should a Fear
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In the Behavioral Response Model,what Two Elements Should a Fear

Question 127

Question 127

Short Answer

In the behavioral response model,what two elements should a fear ad contain?

Correct Answer:

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1.severity...

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