True/False
Advertisements using physically attractive spokespeople fare better than ads with less attractive people.This is true for both male and female audiences.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q21: An outline of the key ideas in
Q43: The three categories of message strategies coincide
Q91: To provide protection from lawsuits, company leaders
Q123: In terms of the relationship between message
Q124: Typical person sources are not ordinarily credible.
Q129: "The Few.The Proud.The Marines" used in every
Q130: An effective advertisement accomplishes the objectives desired
Q131: Using celebrities to create a "personality" for
Q167: Of the following principles used in developing
Q202: The largest number of complaints that the