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    Business
  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    A Spokesperson's Credibility Is Derived from Trustworthiness and All of the Following
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A Spokesperson's Credibility Is Derived from Trustworthiness and All of the Following

Question 240

Question 240

Multiple Choice

A spokesperson's credibility is derived from trustworthiness and all of the following characteristics,except:


A) attractiveness
B) intelligence
C) likeability
D) expertise

Correct Answer:

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