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    Exam 11: Database and Direct Response Marketing
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    A Company's Marketing Team Segments Customers into 6 Groups Based
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A Company's Marketing Team Segments Customers into 6 Groups Based

Question 75

Question 75

True/False

A company's marketing team segments customers into 6 groups based on their lifetime value calculations.The highest value segment,President's Gold,should be targeted with rewards for purchases to encourage them to continue making purchases.

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