True/False
A program designed to build long term loyalty and bonds with customers through the use of a personal touch facilitated by technology is a customer relationship management (CRM) program.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q23: Some customers do not have specific objections,
Q127: The most common approach to direct mail
Q128: The direct marketing technology that allows for
Q131: Lifetime value can be calculated in two
Q133: The two primary metrics of CRM are:<br>A)
Q134: Direct response marketing or direct marketing is
Q135: When customers in a permission marketing program
Q136: Identify and describe the two primary types
Q153: In purchasing a mailing list, a response
Q163: In purchasing a direct mailing list, a