Multiple Choice
The primary benefit of database marketing is:
A) the enhancement of customer loyalty.
B) higher sales.
C) greater profits.
D) greater brand parity.
Correct Answer:

Verified
Correct Answer:
Verified
Q198: For long-term success in permission marketing programs,
Q199: Data mining can be used for each
Q200: To optimize permission marketing programs, firms feature:<br>A)prizes
Q201: A program designed to build long-term loyalty
Q202: The number one reason consumers remain in
Q203: Customer relationship management programs are built on
Q204: In handling objections during the sales call,
Q205: Successful cataloging requires:<br>A)a companion website to facilitate
Q206: Describe geocoding, customer clusters, and location-data tracking.
Q208: Geocoding allows for combining demographic information, geographic