Multiple Choice
Data mining can be used for each of the following purposes except:
A) develop profiles of a firm's best customers.
B) develop profiles of customers who tend to purchase competing brands.
C) identify current customers who fit the profile of a firm's best customers.
D) identify current customers who would be good prospects for cross-selling other products.
Correct Answer:
Verified
Correct Answer:
Verified
Q194: Describe the four types of referral marketing.
Q195: Describe a permission marketing program.
Q196: In handling objections during the sales call,
Q197: Geocoding is adding geographic codes to customer
Q198: For long-term success in permission marketing programs,
Q200: To optimize permission marketing programs, firms feature:<br>A)prizes
Q201: A program designed to build long-term loyalty
Q202: The number one reason consumers remain in
Q203: Customer relationship management programs are built on
Q204: In handling objections during the sales call,