Multiple Choice
Many companies that sell clothes over the Internet will send e-mail messages or an e-mail newsletter to customers who are interested in keeping up with the latest fashion news.This strategy is most successful if it is based on:
A) lifetime value and RFM analysis
B) customer profile information obtained from analysis of Web behavior
C) customer profile information the customer has provided to the company
D) customer profile information obtained through cookies
Correct Answer:
Verified
Correct Answer:
Verified
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