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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    To Optimize Permission Marketing Programs, Firms Must Feature
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To Optimize Permission Marketing Programs, Firms Must Feature

Question 14

Question 14

Multiple Choice

To optimize permission marketing programs, firms must feature:


A) prizes and price discounts
B) regular newsletters
C) entertaining content and account information
D) empowerment and reciprocity

Correct Answer:

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