Multiple Choice
Participants in a frequency program at a hardware store are the most likely to participate if the reward is:
A) a 10 percent coupon for any item in the store
B) a 10 percent coupon for a specific item in the store
C) a $25 gift certificate for a meal at a restaurant
D) a $30 voucher for hardware in the store
Correct Answer:

Verified
Correct Answer:
Verified
Q45: The Internet and e-mail provide excellent, cost-effective
Q99: The greater the value of the reward
Q115: Digital direct-to-press is used only in business-to-business
Q143: The process of building profiles of customers
Q144: In developing a CRM program,the "share" of
Q146: The primary advantage of segmenting customers by
Q149: The number one reason individuals join an
Q150: Frequency programs target all of the following
Q151: When calculating the lifetime value for a
Q152: Placing marketing materials in order fulfillment packages