Multiple Choice
In purchasing a direct mailing list, a compiled list consists of individuals who have:
A) met a specific demographic profile.
B) responded to previous direct mail offers made by the company purchasing the list.
C) made purchases or responded to direct mail offers in the past.
D) responded to a direct mail offer within the last 30 days.
Correct Answer:

Verified
Correct Answer:
Verified
Q14: In general, customer relationship management programs should
Q86: A digital marketing firm tracked the movement
Q123: The two primary metrics in customer relationship
Q129: To avoid a confrontation with a customer
Q135: Data mining and data coding of a
Q160: Morgan is the marketing manager for a
Q161: When qualifying sales prospects, Jason places each
Q161: Identify the various forms of direct response
Q171: To optimize permission marketing, firms must grant
Q207: The primary benefit of database marketing is:<br>A)the