Assessment of a Corporation's Reputation Begins

Multiple Choice

Assessment of a corporation's reputation begins:

A) when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company.
B) with hiring a public relations firm to conduct a public relations audit of the firm's publicity.
C) by counting hits a company has received in the public press.
D) by developing a corporate image-building campaign.