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    Integrated Advertising Promotion Study Set 1
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    Exam 13: Public Relations and Sponsorship Programs
  5. Question
    Cause-Related Marketing Is
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Cause-Related Marketing Is

Question 72

Question 72

Multiple Choice

Cause-related marketing is:


A) a type of Internet intervention
B) a program that ties marketing to a charity
C) the same thing as green marketing
D) causing buyers to want to buy a product due to an effective cross-promotion

Correct Answer:

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