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    Exam 13: Public Relations and Sponsorship Programs
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    Marketers Use Cause-Related Marketing for the Following Reasons, Except
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Marketers Use Cause-Related Marketing for the Following Reasons, Except

Question 136

Question 136

Multiple Choice

Marketers use cause-related marketing for the following reasons, except:


A) help develop stronger brands
B) help move consumers toward brand loyalty
C) encourage consumers to switch brands
D) increase the level of brand parity

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