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    Integrated Advertising Promotion
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    Exam 13: Public Relations and Sponsorship Programs
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    Saying,"we Could Not Have Prevented This Negative Event from Happening
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Saying,"we Could Not Have Prevented This Negative Event from Happening

Question 17

Question 17

Multiple Choice

Saying,"we could not have prevented this negative event from happening" is an example of using the impression management technique of:


A) an expression of innocence
B) an excuse
C) moral ambiguity
D) a justification

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