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    Exam 13: Public Relations and Sponsorship Programs
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    Paying for an Advertisement Promoting a Concert Tour by a Band
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Paying for an Advertisement Promoting a Concert Tour by a Band

Question 109

Question 109

Multiple Choice

Paying for an advertisement promoting a concert tour by a band and creating tie-ins with company products at the concerts is an example of:


A) sponsorship marketing
B) event marketing
C) cause-related marketing
D) musical marketing

Correct Answer:

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