People Can Evaluate the Persuasiveness of an Argument Using Superficial

Multiple Choice

People can evaluate the persuasiveness of an argument using superficial cues or heuristics, or they can deeply process and analyze it. According to the affect-as-information model, what effect does happiness have on depth of information processing?

A) Happiness makes people engage in more heuristic, superficial processing of information
B) Happiness makes people evaluate the strength of arguments more deeply
C) Happiness makes people agree with most arguments they are presented with
D) Happiness makes people more immune to persuasion, regardless of the strength of the argument