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Market Strategies Are Various Tactics That Managers Use to Enter

Question 172

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Market strategies are various tactics that managers use to enter foreign markets. Write a short essay that compares and contrasts these four market entry strategies: exporting, outsourcing, licensing, and direct investing. Include an example of products or services that are exported, outsourced, licensed, or acquired by direct investing.

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Exporting: company produces goods or ser...

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