High Switching Cost Refers to

Multiple Choice

High switching cost refers to

A) a service charge that discourages customers from switching service providers.
B) a strategy employed by companies to prevent customers from renegotiating service contracts.
C) an illegal tactic that prevents customers from leaving by charging a prohibitive service termination fee.
D) a strategy employed by companies to lock in customers by making it difficult or expensive to switch to another product.
E) a strategy used by telecom providers to retain customers.