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    Exam 11: Competitive Advantage and Business Processes
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    The Internet and Database Management Systems Have Allowed Manufacturers Like
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The Internet and Database Management Systems Have Allowed Manufacturers Like

Question 98

Question 98

Multiple Choice

The internet and database management systems have allowed manufacturers like Dell to sell directly to consumers. This is called


A) direct marketing.
B) B2G sales.
C) disintermediation.
D) integrated CRM.
E) eBay.

Correct Answer:

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