You Are a Behavioral Psychologist, and You Have Designed a Behavior

Essay

You are a behavioral psychologist, and you have designed a behavior modification program to help little Johnny eat a healthier diet. Johnny's mother objects to the program; she does not understand how something so simple and external could work. She wonders what you can accomplish without first understanding what is going on in Johnny's mind. She is unfamiliar with behaviorism. As your first step in educating her about it, explain the development of the behavioral perspective by discussing the contributions of John Watson and B.F. Skinner.