David Smith Was Sent Moscow to Develop a Working Relationship

Essay

David Smith was sent Moscow to develop a working relationship with a large Russian firm. When he met the company's Russian branch director, he gave his best smile, handshake and friendly joke…only to be met with a dreary and unhappy look." Later, Smith learned that Russian culture fosters smiling in private settings and seriousness in business settings.
1. David Smith was sent Moscow to develop a working relationship with a large Russian firm. When he met the company's Russian branch director, he gave his best smile, handshake and friendly joke…only to be met with a dreary and unhappy look." Later, Smith learned that Russian culture fosters smiling in private settings and seriousness in business settings.
1. What does this example show about doing business in a different culture?
2. What do you advise Mr. Smith to do?