Amos Wanted to Construct a Scale That Assessed People's Attitudes

Multiple Choice

Amos wanted to construct a scale that assessed people's attitudes toward a new electric car, but was having a hard time developing items that varied in content intensity. Instead, he decided to write questions that all reflected moderate liking or dislike of the electric car. This scale example would most likely be a:

A) Thurstone scale
B) Likert scale
C) semantic differential scale
D) Guttman scale