When Designing Questionnaire (Or Scale) Items, Some of the First

Essay

When designing questionnaire (or scale) items, some of the first decisions you make are in terms of the structure of the survey. What are three rules of thumb you should consider when wording specific items or ordering items in a questionnaire? For each rule of thumb, describe it, provide an example that demonstrates why it is an important rule of thumb, and explain how and why that example reflects the corresponding rule of thumb.