You Are Content-Analyzing Network Television Sit-Coms for Their Use of Product

Multiple Choice

You are content-analyzing network television sit-coms for their use of product placement, and the types of product placements that are present. You notice that a recurring product in many sit-coms is cans of soda, particularly when sit-coms included a kitchen (with refrigerator) in their regular repertoire of sets. Furthermore, product placement was especially successful when characters in the show verbally referenced the product in the same scene it was placed. In the present example, _____(a) _____ would be considered a content unit, and _____(b) _____ would be considered a context unit.

A) the kitchen; the can of soda
B) mentioning soda; the can of soda
C) the can of soda; the kitchen
D) the can of soda; the specific show