Essay
FourSquares Labs Inc. is a company in the forefront of the mobile advertising by integrating social media with marketing. "Foursquare" itself is a game for the mobile phone that provides players incentives to check it at restaurants, bars, and retailers-broadcasting the location
of players to friends and potential advertisers.
1. What does this example illustrate about new technologies?
2. Why do managers need to know about new technologies?
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Q3: Describe at least four positive consequences of
Q4: A notable advantage of information technology for
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Q12: Using several electronic devices at once often