Question 1

Which of the following is NOT a unique characteristics of a service product?

Accepted Answer

A)  Inseparability 
B)  Reusability 
C)  Perishability 
D)  Variability B

Question 2

You are the facility manager for a small community recreation facility seating 5,000. A local boxing promoter wants to host an event at your facility, and after negotiations, the financial terms of a contract are agreed upon. However, there are a number of questions that need to be answered and defined in the contract with regard to pre-event implementation processes. Conduct research on hosting a boxing event and provide answers to the major questions (as covered in the text) in terms of how you would negotiate and implement the answers to those questions into the event contract.

Accepted Answer

The answers will vary, however any response need to be defended with appropriate research and logic. The major questions that should be addressed are as follows:
$\bullet$Who is responsible for marketing what aspects of the event where?
$\bullet$What event staff is going to be provided through the sport facility, and what staff will the event be providing?
$\bullet$How long before the event can ingress for set-up begin?
$\bullet$How long before the event must set-up be completed so proper authorizations (as needed) can be given by the facility manager, police department, fire marshal, etc.
$\bullet$What time will doors open?
$\bullet$Who is responsible for what from the time doors open through the event and until doors close?
$\bullet$How long does the event have to break down and egress from the facility?
$\bullet$How will any financial issues be settled at the end of the event?

Question 3

Which of the following is a challenge to working with outsourced vendors and facility services?

Accepted Answer

A)  Maintaining the quality expected of the sport facility 
B)  Dealing with the multitude of expectations of an event 
C)  Communicating and coordinating with an event's ancillary services 
D)  All of the above are challenges D

Question 4

The first step in the event planning process is:

Accepted Answer

A)  Setting Objectives 
B)  Conceptualize Events 
C)  Feasibility Studies 
D)  Evaluation and Determination

Question 5

Which if the following is NOT correct when conceptualizing strategies for success for events:

Accepted Answer

A)  Strategies must be realistic 
B)  Strategies must result in having a positive influence on the sport facility, the event, and the community 
C)  Strategies must be able to be accomplished regardless of the available infrastructure 
D)  Strategies must be able to be realized within the available budget.

Question 6

Which of the following is NOT among the initial checklist of responsibilities that need to be completed prior to opening the doors for an event?

Accepted Answer

A)  Evaluation of the Event Marketing Plan 
B)  Work Breakdown Structures 
C)  Inventory of Assignments 
D)  Event Life Cycle

Question 7

Who are the customers of a sport facility?

Accepted Answer

A)  Spectators and Participants 
B)  The Consumer Market 
C)  The Business Market 
D)  All of the Above

Question 8

Feasibility studies are conducted to:

Accepted Answer

A)  Determine the strengths and weaknesses of the sport facility in relation to the proposed event 
B)  Determine the opportunities and threats to the sport facility in relation to hosting the event 
C)  Analyze competition to determine what beneficial information can be obtained to help support a bid for an event 
D)  All of the Above

Question 9

Which of the following almost never happens as a result of the evaluation process of an event by facility managers and owners?

Accepted Answer

A)  Have the type of event at the sport facility again in the future with no modifications 
B)  Have the type of event at the sport facility again with enhancements or modifications 
C)  Have that type of event again, but significant changes need to occur before the event is repeated 
D)  No longer hosting that type of event in the future.

Question 10

What type of event marketing plan is implemented once an event is contracted?

Accepted Answer

A)  Facility Event Marketing Plan 
B)  Event Marketing Plan 
C)  Joint Facility and Event Marketing Plan 
D)  All of the Above

Question 11

Before negotiating contracts, what is the first document developed by sport facility management/ownership?

Accepted Answer

A)  Draft of Contract 
B)  Pro Forma Budget 
C)  Rules for Negotiations 
D)  Event Schedule

Question 12

One of the biggest issues in setting objectives for events to be held in a sport facility are those that may be beneficial socially or financially, but are contrary to the mission of the sport facility. These may include events that may be politically, culturally, or socially motivated, and may cause questions in the community. Choose a potentially controversial event that might be held at a sport facility - what questions would probably be asked of the facility manager by the facility ownership and the community to explain the justification for this event, and how would you answer them?

Accepted Answer

The answer of One of the biggest issues in setting...

Question 13

Develop a first draft of a sport facility event marketing plan for an X-Games qualifying event that is scheduled to take place in your sport facility.

Accepted Answer

The answer of Develop a first draft of a sport...

Question 14

Use a personal experience attending an event at a sport facility, explain the different aspects of the sport servuction model.

Accepted Answer

The answer of Use a personal experience attending an event...

Exam 11: Customer Experiences From Event Planning to Activation