What Goal of CRM Systems Results in Understanding the Customer

Multiple Choice

What goal of CRM systems results in understanding the customer touch points and customer intelligence to allow better recognition of desired services and needs of the customer?

A) Integrate common customer viewpoint across all touch points.
B) Enable response to complex problems in real-time.
C) Derive better ROI from CRM investments.
D) Automate the sales force.
E) Develop data warehouses.