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Because the Purchases of Retail Customers Can Vary Dramatically by Region

Question 57

Multiple Choice

Because the purchases of retail customers can vary dramatically by region, large retailers like Macy's and Neiman Marcus use a ________ to give them the flexibility they need to choose the range of products best suited to their customers.


A) product structure
B) market structure
C) functional structure
D) geographic structure

Correct Answer:

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