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    Exam 12: Risk/Return and Asset Pricing Models
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    The First Behavioral Finance Theme Involves the Concept of Heuristics
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The First Behavioral Finance Theme Involves the Concept of Heuristics

Question 41

Question 41

True/False

The first behavioral finance theme involves the concept of heuristics. This term means a rule-of-thumb strategy or good guide to follow in order to shorten the time it takes to make a decision.

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