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When an Enterprise Has Made False and Deceptive Statements in Advertising

Question 32

Multiple Choice

When an enterprise has made false and deceptive statements in advertising, the FTC may require new advertising to correct the former statement so that consumers are aware of the truth. This corrective advertising required by the FTC is also called __________ advertising.


A) retractive
B) redactive
C) retroactive
D) refractive

Correct Answer:

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