Several Product Failures Were Presented in Your Textbook

Multiple Choice

Several product failures were presented in your textbook. The key reason given for the failure of cappuccino flavour Trident Sugarless Gum was:

A) most people said they want gum to help remove coffee breath.
B) the competition's flavour was better.
C) the product was over priced.
D) the packaging was inferior that the product.
E) the product ended up being too granular for consumer preferences.