Fortunately for Managers, Most Situations Do Not Require Conducting Marketing

Multiple Choice

Fortunately for managers, most situations do not require conducting marketing research. Which of the following statements best supports this statement?

A) Otherwise managers would be mired down in research instead of making timely decisions.
B) Marketing research takes managers away from more important issues.
C) Most managers are smart enough to make their own decisions.
D) Marketing research is always counterintuitive.
E) Most problems are financial in nature.