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    Basic Marketing Research
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    Exam 2: The Marketing Research Process
  5. Question
    The Importance of the Final Research Report Cannot Be Overstated
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The Importance of the Final Research Report Cannot Be Overstated

Question 39

Question 39

True/False

The importance of the final research report cannot be overstated because it is the report that is often the client's only record of the research project.

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