Which of the Following Best Describes CRM

Multiple Choice

Which of the following best describes CRM?

A) Certificate of Record Management; awarded by the MRIA after passing certain record-keeping requirements.
B) Customer Relationship Management; the use of internal databases to strengthen customer relationships.
C) Certified Record Manager; awarded by the MRIA for successfully passing a series of courses related to database management.
D) Customer Requirement Mandate; referring to customer requests that must be honored at all costs.
E) Competitive Records Management; the use of external databases to understand competitors.