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    Basic Marketing Research
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    Exam 4: Using Secondary Data and Online Information Databases
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    Secondary Data Can Enhance Primary Data in All of the Following
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Secondary Data Can Enhance Primary Data in All of the Following

Question 29

Question 29

Multiple Choice

Secondary data can enhance primary data in all of the following ways except by:


A) familiarizing the researcher with the industry.
B) being convertible.
C) identifying concepts.
D) identifying data.
E) identifying terminology.

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