Multiple Choice
Which of the following sources of secondary data would you use if you were the brand manager for "Here Kitty Kitty" cat food and you wanted to know the psychographic profile of cat owners?
A) Feline Reporter
B) Dun's Market Identifiers
C) VALSTM
D) Market Index Reporter
E) Statscan
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Which of the following would be classified
Q16: A boat manufacturer wishes to use secondary
Q17: Standardized data is a type of secondary
Q19: ESRI's Tapestry<sup>TM</sup> Segmentation is a standardized service
Q20: Text mining is a growing type of
Q22: Single-source data are data that contain information
Q23: A great deal of secondary data are
Q25: Standardized services has many advantages and disadvantages.
Q26: Syndicated sources of secondary data cover a
Q36: Which type of data refers to information