Multiple Choice
Which one of the following is NOT an objective of focus groups?
A) to generate ideas
B) to understand consumer vocabulary
C) to reveal consumer needs
D) to determine quantities of a proposed new product that will be sold in a given market
E) to reveal consumer attitudes
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q10: When a "secret shopper" is used to
Q11: Which type of qualitative research is most
Q13: What type of observation method is used
Q14: Which of the following is a unique
Q19: Which of the following observation techniques involves
Q20: Which of the following was NOT mentioned
Q28: Protocol analysis is NOT useful when the
Q53: One way to get consumers to bypass
Q69: Using a "secret shopper" to record and
Q85: A depth interview has the advantages of