Multiple Choice
Which statement below what NOT discussed on the textbook regarding a focus group report?
A) only required for large, multi-dimensional studies
B) summarizes the information provided by the participants
C) qualitative statements of participants must be translated into categories
D) demographic and buy behaviour characteristics of participants should be judged against the target market profile
E) numerous verbatim excerpts may be included as evidence
Correct Answer:
Verified
Correct Answer:
Verified
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