Multiple Choice
Which of the following qualitative techniques is characterized as a set of probing questions posed one-on-one to a subject by a trained interviewer so as to gain an idea of what the subject thinks about something or why the subject behaves in a certain way?
A) ethnographic research
B) protocol analysis
C) role-playing activity
D) depth interview
E) projective techniques
Correct Answer:

Verified
Correct Answer:
Verified
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