Tom Cardinal of New "U" Fitness Is Concerned About the Costs

Multiple Choice

Tom Cardinal of New "U" Fitness is concerned about the costs of conducting some upcoming research. He understands that mail surveys have some of the lowest costs of all the data collection methods. He asks Michele Des Meurons, a marketing research consultant, what would happen if a mail survey were used. Michele explained that, compared to online or telephone surveys, a mail survey would take much longer, and the response rate would likely be:

A) under 20 percent
B) between 35 and 37 percent
C) above 60 percent
D) around 30 percent
E) about 55 percent